WE PUT DATA
INTO ACTION
udo – AI agent solution with own marketing data
Why is udo unique as an AI agent?
- udo offers you a combination of data consolidation, cleansing, analysis, selection & campaign.
- It automatically pulls the relevant data from your systems via API, cleanses and connects your customer data in your own protected data cloud
- with fresh potential data from the Capaneo data universe,
- learned campaign knowledge,
- Marketing Automation,
- and artificial intelligence.
- Only with the additional information about your customers can you gain a deeper understanding and identify sales opportunities, hidden target groups and untapped potential. Based on this, udo delivers precise, AI-supported recommendations for targeting and timing.
- udo is GDPR-compliant and comes with 5 control agents so that you can rely on the results.
The Capaneo data universe
Data is the
raw material of the 21st century
The unique Capaneo data universe (formerly Schober) not only helps you to acquire new customers. The extensive depth of features – enriched with your database – also helps you to improve your
Data is our DNA – both for campaigns and for data refinement in our AI agent solution udo.
An excerpt of satisfied customers
Your questions – our answers
What is the AI agent “udo”?
udo 1.0
“udo” stands for “universal data orchestration” and is a next-generation platform that combines data value management with a customer data platform – and is now taking sales & marketing to the next level as an AI agent. Sounds complicated at first, but it’s not at all.
Ultimately udo automates the four most important processes for marketing and sales:
1) By merging and cleansing data, you have your data from different sources in one place without any overlaps – without the need for a complex IT migration project. Simply upload data to your private udo Data Cloud and you’re done. Sufficient standard fields are available to make it easy to upload your data to the platform. Individual requirements can be implemented quickly.
2) Thanks to the data universe integrated into udo, your data is automatically enriched with valuable additional information, which means you immediately know so much more about your customers than just their previous purchasing behavior.
3) This broad database enables udo to provide AI-driven sales and marketing analyses at the touch of a button.
4) Use udo to select your target groups for new customer campaigns across all channels and automate your communication with existing customers for even more sales.
udo does not replace your existing systems, but simply docks onto your existing landscape, so you avoid extensive and expensive migration projects. udo is ready for you to use immediately.
udo 2.0
udo 1.0 is now joined by an AI agent who interprets udo’s analyses for you, takes a closer look at your customers, suggests fresh potential and discusses your campaigns with you.
udo is the only AI agent with data. It not only accesses your own database and therefore knows your customers, products and untapped opportunities – it is the only AI agent with a complete universe of data in its belly, so that your new customer acquisition is also taken to a whole new level. If you wish, udo can create a weekly campaign plan with detailed implementation suggestions based on your personas.
Welcome to the marketing of tomorrow.
What makes Capaneo the best address dealer for B2B data?
With almost 80 years of experience in the address sector, Capaneo (formerly Schober Information Group) has always been the market leader in address broking, address sales and address maintenance. Our data consolidation from various sources combined with sophisticated maintenance processes ensure the highest data quality.
What advantages do I have when I order company addresses in the webshop?
You can browse to your heart’s content according to various criteria and easily compile your address lists. Simply click on the desired target group criteria, start counting and download addresses. As a free registered user, you can save your searches, call them up again later or transfer them to another country (DE, AT, CH) so that you do not have to enter the selection again. You can also view a preview of your selected addresses to check whether they meet your requirements.
What additional data can I get on B2B addresses?
With the help of a targeted industry or supplementary keyword search, you have the option of putting together precisely tailored target groups. Regional selection criteria, number of employees, turnover, date of foundation and contacts at first and second management level (depending on availability) help you to find the right addressees. Of course, communication data such as central telephone or fax numbers and e-mail addresses are also available.
Does Capaneo (formerly Schober Information Group) also supply international business addresses from countries outside the DACH region?
Thanks to our excellent partner network, we are able to provide you with company addresses worldwide. Benefit from our decades of experience in the address sector so that you always receive the top quality you need.
How can I order private addresses (B2C addresses) from Capaneo?
We have a data pool of 70 million private addresses. We have compiled the most important selection criteria for you on our “Private addresses” website so that you can easily put together your desired target group. Simply fill in the form and we will get back to you. For data protection reasons, we are not allowed to make the private addresses available to you directly. We have to ensure that
a) only businesses receive these addresses for marketing purposes and
b) we only send the addresses directly to a lettershop for printing and dispatch.
Thank you for your understanding.
What data management and data enrichment services does Capaneo offer?
Capaneo (formerly Schober Information Group) offers comprehensive services such as data consolidation and cleansing, enrichment of customer data with valuable additional features and AI-driven sales and marketing analyses. These services can be purchased on a modular basis, but are also automatically bundled in the “udo” platform.
Capaneo also offers interfaces (API) to automatically check and correct your data in real time. Connect your systems to our data know-how! Fully automated cleansing, confirmation and enrichment via interface!
How does Capaneo support the digitalization of sales and marketing?
Capaneo supports its customers in the digitalization of sales and marketing by providing a comprehensive database and the “udo” platform. This combination enables personalized multi-channel marketing strategies and efficient automated customer contact.
What data sources does Capaneo use to enrich customer data?
Capaneo (formerly Schober Information Group) combines data from various sources and draws on an extensive data universe comprising 4.6 million company addresses with 5.5 million decision-makers at the first and second management levels as well as 70 million private addresses from Germany, each with over 300 additional characteristics.
What is data analytics?
Data analytics is the systematic evaluation of data in order to identify patterns, make informed decisions and optimize processes – in real time and automatically.
The typical analysis process includes:
- Data entry & preparation: Entering, cleansing and structuring the data.
- Exploration & enrichment: Statistical analysis and supplementation with external data for deeper insights.
- Analysis & forecasting: use of machine learning and AI to identify potential.
- Reports & visualizations: Results are prepared in dashboards and used for decision-making.
A distinction is made between four types of analysis:
- Descriptive analytics: What happened?
- Diagnostic Analytics: Why did it happen?
- Predictive analytics: what will happen?
- Prescriptive analytics: what should we do?
Modern data analytics solutions such as udo rely on automation to work quickly, efficiently and scalably – from the database to the recommendation for action.
What does data aggregation or data fusion mean?
Data aggregation or data fusion refers to the merging and consolidation of data – often from multiple sources – into uniform data sets, 360-degree views or clear key figures. In addition to the objective of neatly merging redundant data from several data silos so that the organization works on a uniform database, it is often also useful to aggregate key figures, for example to analyse customer behaviour, target group structure or sales potential.
Typical forms of aggregation in this context are:
- Total: e.g. total sales per customer segment
- Average: e.g. average order value per customer
- Maximum / minimum: e.g. highest interaction rate or lowest purchase frequency
- Number: e.g. number of customers with certain characteristics or in a region
These key figures help to make customer data tangible and derive targeted measures – for example for segmentation, campaign management or lead prioritization.
With solutions such as udo from Capaneo, data aggregation is automated, visualized and directly usable – for clear insights and well-founded sales and marketing decisions.
How does data cleansing work?
What is data cleansing?
Data cleansing is the process of identifying and correcting incorrect, duplicate or incomplete data. The aim is to create a reliable database that serves as the basis for analyses, customer communication and data-driven decisions.
Why is data cleansing important?
Poor data quality costs companies hard cash – through wastage, incorrect analyses and inefficient campaigns. Cleansing creates consistent, structured and accurate data – the prerequisite for precise targeting, valid insights and the successful use of AI.
What does the data cleansing process at Capaneo involve?
- Duplicate detection and merging: e.g. in the case of multiple customer entries from different sources.
- Removal of irrelevant or outdated entries: e.g. customers who are no longer active.
- Dealing with incomplete data: for example through intelligent supplementation or labeling.
- Detection of outliers and inconsistencies: for better model quality and reliable statements.
- Standardization and structural correction: e.g. standardization of spellings, formats or address fields.
- Validation: Checking for correctness, consistency and plausibility – with documented rules and reference data.
How do you benefit?
Capaneo offers data cleansing as an individual service, via API for integration into your systems or fully automated in the udo platform. This allows clean, ready-to-use data to be flexibly and scalably integrated into your processes – for greater efficiency, better customer insights and higher conversion rates.
