WE PUT DATA
INTO ACTION

Capaneo is a data intelligence company specializing in marketing and sales. The company helps businesses clean, enrich, and analyze data, and translate it into effective campaigns and sales initiatives.

Capaneo is the new brand of the former Schober Information Group Deutschland GmbH. As of December 1, 2025, the company has been operating under the name Capaneo. The well-known services related to data, addresses, data quality, analytics, and campaigns will continue under Capaneo and will be expanded to include data intelligence and AI agents.

Capaneo combines a data ecosystem, data quality, data enrichment, target audience analysis, campaigns, and AI-powered applications into comprehensive solutions. Companies can use individual services or implement all four stages in an integrated manner.

udo is Capaneo’s data intelligence platform with AI agents for marketing and sales. The platform cleans and integrates data from various sources, enriches it with attributes from the Capaneo data universe, and uses this data to analyze target audiences, signals, and opportunities. Based on this, the AI agents develop campaign ideas, create content, and identify suitable contacts.

The AI agents do not work directly on sensitive business data within an LLM, but rather on a prepared, analyzed, and enriched dataset. In this way, udo combines data intelligence, marketing data, AI agents, and maximum compliance security in a single platform. Companies use udo to make their marketing and sales more efficient, target audiences more precisely, and implement campaigns faster and more effectively.

Capaneo essentially offers four core service levels: Data Cleaning & Fusion, Data Enrichment, Target Audience Analysis & AI, and Campaigns & Orchestration. These services can be used on a modular basis or bundled in udo.

The comprehensive Capaneo data universe provides attributes for data enrichment or complete datasets for offline and online campaigns.

Data cleansing and data enrichment can also be conveniently requested via an interface, allowing the added value to flow directly into your own systems via API.

Capaneo combines its own data universe, high data quality, and its own platform for data intelligence and AI agents. On the udo website, this is described as a unique selling point featuring its own marketing data.

Geodata consists of location, mobility, and environmental information that helps us understand spatial behavior and regional potential. Capaneo uses this data to enable the analysis of visitor flows, catchment areas, target audience profiles, competitive environments, and market opportunities.

Geo-analyses are suitable for location evaluations, event analyses, store comparisons, competitive analyses, catchment area evaluations, white-spot analyses, expansion planning, and local campaign management.

Yes, depending on the project setup, Geo-Insights can be applied to target groups, regional selections, media planning, direct marketing, or digital activation. Which approach makes sense and is feasible depends on the objective, data source, channel, and data protection setup.

With almost 80 years of experience in the address sector, Capaneo (formerly Schober Information Group) has always been the market leader in address broking, address sales and address maintenance. Our data consolidation from various sources combined with sophisticated maintenance processes ensure the highest data quality.

You can browse to your heart’s content according to various criteria and easily compile your address lists. Simply click on the desired target group criteria, start counting and download addresses. As a free registered user, you can save your searches, call them up again later or transfer them to another country (DE, AT, CH) so that you do not have to enter the selection again. You can also view a preview of your selected addresses to check whether they meet your requirements.

With the help of a targeted industry or supplementary keyword search, you have the option of putting together precisely tailored target groups. Regional selection criteria, number of employees, turnover, date of foundation and contacts at first and second management level (depending on availability) help you to find the right addressees. Of course, communication data such as central telephone or fax numbers and e-mail addresses are also available.

We maintain the databases for Germany, Austria and Switzerland ourselves. Thanks to our excellent partner network, we are also able to provide you with company addresses worldwide. Benefit from our decades of experience in the address sector so that you always receive the top quality you need.

We have a data pool of 70 million private addresses. We have compiled the most important selection criteria for you on our “Private addresses” website so that you can easily put together your desired target group. Simply fill in the form and we will get back to you. For data protection reasons, we are not allowed to make the private addresses available to you directly. We have to ensure that
a) only businesses receive these addresses for marketing purposes and
b) we only send the addresses directly to a lettershop for printing and dispatch.
Thank you for your understanding.

Capaneo (formerly Schober Information Group) offers comprehensive services such as data consolidation and cleansing, enrichment of customer data with valuable additional features and AI-driven sales and marketing analyses. These services can be purchased on a modular basis, but are also automatically bundled in “udo”, a data intelligence platform with AI agents and marketing data.

Capaneo also offers interfaces (API) to automatically check and correct your data in real time. Connect your systems to our data know-how! Fully automated cleansing, confirmation and enrichment via interface!

Capaneo supports companies in marketing and sales with data, analyses and campaigns. With udo, the data intelligence platform with AI agents, more precise target groups, relevant content and effective communication are created – on a protected, compliance-safe database.

Capaneo (formerly Schober Information Group) combines data from various sources and draws on an extensive data universe comprising 4.6 million company addresses with 5.5 million decision-makers at the first and second management levels as well as 70 million private addresses from Germany, each with over 300 additional characteristics.

Data analytics is the systematic evaluation of data in order to identify patterns, make informed decisions and optimize processes – in real time and automatically.

The typical analysis process includes:

• Data entry & preparation: Entering, cleansing and structuring the data.
• Exploration & enrichment: Statistical analysis and supplementation with external data for deeper insights.
• Analysis & forecasting: use of machine learning and AI to identify potential.
• Reports & visualizations: Results are prepared in dashboards and used for decision-making.

A distinction is made between four types of analysis:

• Descriptive analytics: What happened?
• Diagnostic Analytics: Why did it happen?
• Predictive analytics: what will happen?
• Prescriptive analytics: what should we do?

Modern data analytics solutions such as udo rely on automation to work quickly, efficiently and scalably – from the database to the recommendation for action.

Data aggregation or data fusion refers to the merging and consolidation of data – often from multiple sources – into uniform data sets, 360-degree views or clear key figures. In addition to the objective of neatly merging redundant data from several data silos so that the organization works on a uniform database, it is often also useful to aggregate key figures, for example to analyse customer behaviour, target group structure or sales potential.

Typical forms of aggregation in this context are:

• Total: e.g. total sales per customer segment
• Average: e.g. average order value per customer
• Maximum / minimum: e.g. highest interaction rate or lowest purchase frequency
• Number: e.g. number of customers with certain characteristics or in a region

These key figures help to make customer data tangible and derive targeted measures – for example for segmentation, campaign management or lead prioritization.

With solutions such as udo from Capaneo, data aggregation is automated, visualized and directly usable – for clear insights and well-founded sales and marketing decisions.

What is data cleansing?
Data cleansing is the process of identifying and correcting incorrect, duplicate or incomplete data. The aim is to create a reliable database that serves as the basis for analyses, customer communication and data-driven decisions.

Why is data cleansing important?
Poor data quality costs companies hard cash – through wastage, incorrect analyses and inefficient campaigns. Cleansing creates consistent, structured and accurate data – the prerequisite for precise targeting, valid insights and the successful use of AI.

What does the data cleansing process at Capaneo involve?

• Duplicate detection and merging: e.g. in the case of multiple customer entries from different sources.
• Removal of irrelevant or outdated entries: e.g. customers who are no longer active.
• Dealing with incomplete data: for example through intelligent supplementation or labeling.
• Detection of outliers and inconsistencies: for better model quality and reliable statements.
• Standardization and structural correction: e.g. standardization of spellings, formats or address fields.
• Validation: Checking for correctness, consistency and plausibility – with documented rules and reference data.

How do you benefit?
Capaneo offers data cleansing as an individual service, via API for integration into your systems or fully automated in the udo platform. This allows clean, ready-to-use data to be flexibly and scalably integrated into your processes – for greater efficiency, better customer insights and higher conversion rates.