WE PUT DATA
INTO ACTION
What does Capaneo do?
Capaneo (formerly Schober Information Group Deutschland GmbH) makes marketing and sales more successful – with data, analyses and activatable solutions for better targeting. We cleanse and combine data, enrich it with our own features, derive target groups, signals and potentials from it and translate these into effective communication. Companies can use exactly the services they need: individual data, analysis or campaign projects as well as integrated solutions across all four stages.
With udo, Capaneo also offers a data intelligence platform with AI agents. It uses a prepared, analyzed and enriched database to develop campaign ideas, create content and research contacts – without sensitive business data flowing directly into an LLM.
udo – Data Intelligence Platform with AI agents
udo combines data consolidation, cleansing, analysis, selection, campaign development and automation.
The key difference: sensitive business data is not fed directly into an LLM. The agents work on a prepared, analyzed and enriched database.
The Capaneo data universe
Data is the
raw material of the 21st century
The Capaneo data universe is the basis for more precise target groups, more in-depth analyses and more effective campaigns. It not only supports the acquisition of new customers, but also improves CRM analyses, selections and activation logic – enriched with your existing data.
It is therefore more than just a database: it is the intelligence layer that provides services, projects and our data intelligence platform “udo” with additional relevance.
Whether for address potential, data refinement or target group models – the Capaneo data universe creates the data depth on which better decisions and more effective communication are based.
An excerpt of satisfied customers
Your questions – our answers
What is Capaneo?
Capaneo ist ein Data-Intelligence-Unternehmen für Marketing und Vertrieb. Das Unternehmen unterstützt Firmen dabei, Daten zu bereinigen, anzureichern, zu analysieren und in wirksame Kampagnen und Vertriebsmaßnahmen zu übersetzen.
What does Capaneo actually do?
Capaneo verbindet ein Datenuniversum, Datenqualität, Datenanreicherung, Zielgruppenanalysen, Kampagnen und KI-gestützte Anwendungen zu ganzheitlichen Lösungen. Unternehmen können einzelne Leistungen nutzen oder alle vier Stufen integriert einsetzen.
What is udo von Capaneo?
udo ist die Data Intelligence Platform mit KI-Agenten von Capaneo für Marketing und Vertrieb. Die Plattform bereinigt und verbindet Daten aus verschiedenen Quellen, reichert sie mit Merkmalen aus dem Capaneo Datenuniversum an und analysiert daraus Zielgruppen, Signale und Potenziale. Auf dieser Basis entwickeln die KI-Agenten Kampagnenideen, erstellen Inhalte und recherchieren passende Ansprechpartner.
What is the advantage of udo?
Die KI-Agenten arbeiten nicht direkt auf sensiblen Geschäftsdaten in einem LLM, sondern auf einer vorbereiteten, analysierten und angereicherten Datenbasis. So verbindet udo Data Intelligence, Marketingdaten, KI-Agenten und maximale Compliance-Sicherheit in einer Plattform. Unternehmen nutzen udo, um Marketing und Vertrieb effizienter zu machen, Zielgruppen präziser anzusprechen und Kampagnen schneller und wirksamer umzusetzen.
What services does Capaneo offer?
Capaneo bietet im Wesentlichen vier zentrale Leistungsstufen: Datenbereinigung & Fusion, Datenanreicherung, Zielgruppenanalysen & KI sowie Kampagnen & Orchestrierung. Diese Leistungen sind modular nutzbar oder in udo gebündelt.
Das umfassende Capaneo Datenuniversum liefert dabei Merkmale für die Datenanreicherung oder komplette Datensätze für offline und online Kampagnen.
Datenbereinigung und Datenanreicherung können auch bequem über eine Schnittstelle angefordert werden, sodass der Mehrwert per API direkt in die eigenen Systeme läuft.
What makes Capaneo different?
Capaneo kombiniert ein eigenes Datenuniversum, hohe Datenqualität und eine eigene Plattform für Data Intelligence und KI-Agenten. Auf der udo-Seite wird dies als Alleinstellungsmerkmal mit eigenen Marketingdaten beschrieben.
What makes Capaneo the best address dealer for B2B data?
Mit fast 80 Jahren Erfahrung im Adressbereich ist Capaneo (ehemals Schober Information Group) seit jeher Marktführer rund um Adressbroking, Adressenverkauf und Adresspflege. Unsere Datenzusammenführung aus verschiedenen Quellen kombiniert mit ausgefeilten Pflegeprozesse sichern Dir dabei höchste Datenqualität.
What advantages do I have when I order company addresses in the webshop?
Du kannst nach Herzenslust nach verschiedensten Kriterien stöbern und Dir bequem Deine Adresslisten zusammenstellen. Einfach die gewünschten Zielgruppenkriterien anklicken, Zählung starten und Adressen downloaden. Als kostenlos registrierter Nutzer kannst Du Deine Suchen speichern, später wieder aufrufen oder in ein anderes Land (DE, AT, CH) übertragen, sodass Du die Selektion nicht erneut eingeben musst. Ferner kannst Du eine Vorschau Deiner selektierten Adressen anschauen, um zu prüfen, ob diese Deinen Vorstellungen entsprechen.
What additional data can I get on B2B addresses?
Mithilfe einer gezielten Branchen- oder ergänzenden Keyword-Suche hast Du die Möglichkeit, Dir passgenaue Zielgruppen zusammenzustellen. Regionale Selektionskriterien, Beschäftigtenzahlen, Umsatz, Gründungsdatum sowie Kontaktpersonen der ersten und zweiten Führungsebene (je nach Verfügbarkeit) helfen Dir dabei, die passenden Adressaten zu finden. Dazu sind natürlich auch Kommunikationsdaten erhältlich wie zentrale Telefon- oder Faxnummern sowie E-Mail-Adressen.
Does Capaneo (formerly Schober Information Group) also supply worldwide business addresses?
Die Datenbanken für Deutschland, Österreich und die Schweiz pflegen wir selbst. Über unser exzellentes Partner-Netzwerk sind wir zudem in der Lage, Dir Firmenadressen weltweit zur Verfügung zu stellen. Profitiere von unserer jahrzehntelangen Erfahrung im Adressbereich, sodass Du stets die Top-Qualität erhältst, die Du benötigst.
How can I order private addresses (B2C addresses) from Capaneo?
We have a data pool of 70 million private addresses. We have compiled the most important selection criteria for you on our “Private addresses” website so that you can easily put together your desired target group. Simply fill in the form and we will get back to you. For data protection reasons, we are not allowed to make the private addresses available to you directly. We have to ensure that
a) only businesses receive these addresses for marketing purposes and
b) we only send the addresses directly to a lettershop for printing and dispatch.
Thank you for your understanding.
What data management and data enrichment services does Capaneo offer?
Capaneo (formerly Schober Information Group) offers comprehensive services such as data consolidation and cleansing, enrichment of customer data with valuable additional features and AI-driven sales and marketing analyses. These services can be purchased on a modular basis, but are also automatically bundled in “udo”, a data intelligence platform with AI agents and marketing data.
Capaneo also offers interfaces (API) to automatically check and correct your data in real time. Connect your systems to our data know-how! Fully automated cleansing, confirmation and enrichment via interface!
How does Capaneo support the digitalization of sales and marketing?
Capaneo supports companies in marketing and sales with data, analyses and campaigns. With udo, the data intelligence platform with AI agents, more precise target groups, relevant content and effective communication are created – on a protected, compliance-safe database.
What data sources does Capaneo use to enrich customer data?
Capaneo (formerly Schober Information Group) combines data from various sources and draws on an extensive data universe comprising 4.6 million company addresses with 5.5 million decision-makers at the first and second management levels as well as 70 million private addresses from Germany, each with over 300 additional characteristics.
What is data analytics?
Data analytics is the systematic evaluation of data in order to identify patterns, make informed decisions and optimize processes – in real time and automatically.
The typical analysis process includes:
- Data entry & preparation: Entering, cleansing and structuring the data.
- Exploration & enrichment: Statistical analysis and supplementation with external data for deeper insights.
- Analysis & forecasting: use of machine learning and AI to identify potential.
- Reports & visualizations: Results are prepared in dashboards and used for decision-making.
A distinction is made between four types of analysis:
- Descriptive analytics: What happened?
- Diagnostic Analytics: Why did it happen?
- Predictive analytics: what will happen?
- Prescriptive analytics: what should we do?
Modern data analytics solutions such as udo rely on automation to work quickly, efficiently and scalably – from the database to the recommendation for action.
What does data aggregation or data fusion mean?
Data aggregation or data fusion refers to the merging and consolidation of data – often from multiple sources – into uniform data sets, 360-degree views or clear key figures. In addition to the objective of neatly merging redundant data from several data silos so that the organization works on a uniform database, it is often also useful to aggregate key figures, for example to analyse customer behaviour, target group structure or sales potential.
Typical forms of aggregation in this context are:
- Total: e.g. total sales per customer segment
- Average: e.g. average order value per customer
- Maximum / minimum: e.g. highest interaction rate or lowest purchase frequency
- Number: e.g. number of customers with certain characteristics or in a region
These key figures help to make customer data tangible and derive targeted measures – for example for segmentation, campaign management or lead prioritization.
With solutions such as udo from Capaneo, data aggregation is automated, visualized and directly usable – for clear insights and well-founded sales and marketing decisions.
How does data cleansing work?
What is data cleansing?
Data cleansing is the process of identifying and correcting incorrect, duplicate or incomplete data. The aim is to create a reliable database that serves as the basis for analyses, customer communication and data-driven decisions.
Why is data cleansing important?
Poor data quality costs companies hard cash – through wastage, incorrect analyses and inefficient campaigns. Cleansing creates consistent, structured and accurate data – the prerequisite for precise targeting, valid insights and the successful use of AI.
What does the data cleansing process at Capaneo involve?
- Duplicate detection and merging: e.g. in the case of multiple customer entries from different sources.
- Removal of irrelevant or outdated entries: e.g. customers who are no longer active.
- Dealing with incomplete data: for example through intelligent supplementation or labeling.
- Detection of outliers and inconsistencies: for better model quality and reliable statements.
- Standardization and structural correction: e.g. standardization of spellings, formats or address fields.
- Validation: Checking for correctness, consistency and plausibility – with documented rules and reference data.
How do you benefit?
Capaneo offers data cleansing as an individual service, via API for integration into your systems or fully automated in the udo platform. This allows clean, ready-to-use data to be flexibly and scalably integrated into your processes – for greater efficiency, better customer insights and higher conversion rates.
