Data onboarding
with Capaneo
We make your customer data digitally usable with data onboarding
Would you also like to reach your customers in the digital world – for example via social media or online advertising?
But you don’t have the right data? No problem!
Capaneo combines CRM, address, HEM, MAID and geo data with GDPR-compliant matching logic – for activatable audiences in DSPs, DMPs, CDPs and campaign platforms.
With data onboarding from Capaneo, we transform your existing customer data into a powerful tool for digital marketing. Data protection-compliant, targeted and simple – this is how we bring your offline data into the online world and open up new ways for you to address your target groups personally and efficiently.
What we can match:
CRM data, email hashes, mobile advertising IDs, IP signals, postal addresses, zip code and geo-information.
What this is used for:
Retargeting, lookalike audiences, regional activation, cross-channel campaigns, CRM expansion and media control.
Typical use cases
What happens during onboarding?
For example, you have names, email addresses or postal addresses in your system. We help you to prepare this information so that you can address your customers online – e.g. via social media, online advertising or newsletters. And all in compliance with the GDPR, of course.
Start with analysis:
We take a close look at your data and clean it up if necessary.
Enrichment with additional information:
Thanks to our huge pool of data, we add helpful features – e.g. purchasing behavior or interests.
This helps you to better recognize who your target groups are.
Targeted online advertising:
You can then address your customers very precisely – with advertising on suitable channels such as websites, apps or social networks.
You benefit from:
Data onboarding in 4 steps
1) Data acceptance & validation
Customer data (e.g. HEM, MAID, IP, CRM data) is checked, normalized and validated against hash standards (MD5, SHA256).
→ Goal: clean, workable starting base
2) Matching & linking
Linking with Capaneo data:
HEM ⇄ MAID ⇄ IP ⇄ Address ⇄ Postcode ⇄ Geo (Lat/Lon)
→ Goal: deterministic and modeled linkages, incl. time stamp and confidence score
3) Privacy & Compliance Check
GDPR-, TCF- and vendor-compliant check including opt-out handling and documentation. Every onboarding process is checked for legal usability, consent status, opt-outs, vendor requirements and documentation – before data is activated.
→ Goal: ensured legal usability
4) Activation
Provision via S3/FTP or direct integration in DSP/DMP/CDP (e.g. The Trade Desk, Adform).
→ Goal: successful online use of your offline data
Data Onboarding from Capaneo (formerly Schober Information Group Germany) combines first-party data (e.g. CRM, HEM, MAID, IP) with reliable, GDPR-compliant matching logic.
The result: activatable target groups – directly usable in TTD, Adform, Equativ or your CDP.