DATA QUALITY
DATA CLEANING
DATA FUSION

A reliable data foundation for CRM, marketing, sales,
analytics, and AI applications

From Raw Data to Reliable Data Intelligence

Poor-quality data slows down processes, analyses, and decision-making

Data from CRM systems, online stores, sales, service, forms, campaigns, and external sources is often fragmented, outdated, or inconsistent. This leads to duplicate entries, data silos, inaccurate analyses, and unreliable automation.

Capaneo organizes this data into a consistent structure: verified, cleaned, standardized, updated, and consolidated. This creates a secure and usable database for marketing, sales, analytics, and AI-powered processes.

The foundation for everything that comes next

Data Quality in a Nutshell

Whether it’s CRM maintenance, data enrichment, campaigns, analytics, or the udo data intelligence platform: Every data-driven application is only as good as the data it’s based on. Capaneo checks, cleans, standardizes, validates, and merges your data. This creates a reliable foundation for operational processes, strategic decisions, and effective customer communication.

1. Data Cleaning
We verify, correct, and update addresses, contact information, and master data—both domestically and internationally.

2. Data Fusion
We combine data from various sources and formats into a unified, usable database.

3. Data Quality Check
We analyze the quality of your data and identify specific areas where data cleansing, updating, or enrichment is recommended.

Impact on the entire company

Benefits of Good Data Quality

Clean, well-structured data improves processes, decision-making, campaigns, and AI applications.

We have been relying on Capaneo’s data expertise for decades – and for good reason. Precise data cleansing and merging massively increases the efficiency of our international marketing campaigns. Thanks to Capaneo (formerly Schober), we were able to minimize wastage and optimize personalized customer approaches. The collaboration is professional, reliable and characterized by innovative solutions that inspire us time and time again. Capaneo is an indispensable partner for us when it comes to data quality!

Peter Jakobi, Senior Manager Customer Marketing

Viking Europe

Thanks to the partnership with Capaneo (formerly Schober), VfB will be able to structure its data management much better and more efficiently in future. This is an important building block for further improving the quality of service at VfB. This further development should be noticeable for our fans and also make new offers possible.

Rouven Kasper, Chief Marketing and Sales Officer

VfB Stuttgart

Modular performance overview

What we clean up and validate

Capaneo helps you systematically review, clean, standardize, and consolidate your data.

Format Check and Normalization

Address Verification and Updates

Email and Phone Number Verification

Duplicate check

Golden Record

Sanctions List and Blacklist Matching

Geocoordinates supplement

Enrichment of Additional Traits

We standardize notation, field logic, data formats, and structures. This makes data more comparable, machine-readable, and usable.

We verify mailing addresses, correct errors, and update outdated information—to improve deliverability and reduce wastage.

We validate digital contact channels so that we can reach leads, existing customers, and target audiences more reliably.

We identify duplicate records—even when there are variations in spelling, typos, or incomplete information.

We compile relevant information from various sources into a clear, consistent customer or company profile.

We check data sets against relevant exclusion and risk lists to better ensure compliance and quality requirements.

We supplement location data for regional analyses, catchment areas, land-use planning, and local campaign management.

If necessary, we’ll supplement your data with company, consumer, geographic, structural, or target audience characteristics

Different Ways to Targetedly Improve Data Quality

Data quality made to measure

Server upload

Ideal for one-time data cleansups, reactivations, CRM projects, system migrations, or large-scale campaigns. You provide your data via a secure transfer; we verify, clean, and return the optimized database to you.

real-time maintenance via API

Ideal for ongoing processes, lead capture, CRM maintenance, forms, or digital applications. Data is validated, standardized, and cleaned as it is entered or processed.

integrated in udo

Ideal if you want data quality to be a permanent part of your data intelligence processes. In udo, data sources are connected, data is cleaned, enriched, and analyzed, and made available for use by marketing, sales, and AI agents.

Data cleansing Data Fusion Data Quality Check

Up-to-date, accurate, and consistent data for CRM, marketing, and sales

DATA CLEANSING

Daten verändern sich laufend: Unternehmen ziehen um, Ansprechpartner wechseln, Telefonnummern werden ungültig, E-Mail-Adressen ändern sich, Straßen werden umbenannt oder Datensätze werden mehrfach angelegt. Zusätzlich entstehen Fehler durch manuelle Eingaben, Importe, Systemwechsel oder unterschiedliche Erfassungslogiken.

Capaneo bereinigt und standardisiert Deine Datenbestände, damit sie im Tagesgeschäft zuverlässig nutzbar sind. Wir prüfen Adressen, Kontaktinformationen und Stammdaten, korrigieren fehlerhafte Bestandteile, erkennen Dubletten und bringen unterschiedliche Schreibweisen in eine einheitliche Struktur.

Das Ergebnis ist ein Datenbestand, der leichter gepflegt, besser analysiert und effizienter für Kampagnen, Vertrieb, Service und Automatisierung genutzt werden kann.

Typische Einsatzfälle:

CRM Cleanup Before a Campaign Updating Outdated Customer or Company Information Duplicate Removal in CRM, ERP, or Marketing Systems Data Cleansing Before a System Change, Migration, or Integration Regular data maintenance at defined intervals Validation of Addresses, Phone Numbers, and Email Addresses

Request Data Cleaning

A consistent database is created from scattered data sources

DATA FUSION

Viele Unternehmen verfügen über wertvolle Kundendaten – nur liegen diese häufig verteilt in CRM, ERP, Shop, Marketing-Automation, Service-Systemen, Formularen, Kampagnenlisten oder externen Quellen. Dadurch entstehen Daten-Silos, unterschiedliche Profile, widersprüchliche Informationen und keine verlässliche Gesamtsicht.

Capaneo führt Daten aus unterschiedlichen Quellen und Formaten zusammen. Dabei werden Daten harmonisiert, bereinigt, Dubletten erkannt und relevante Informationen zu einem konsistenten Profil verdichtet. So entsteht ein eindeutiger Golden Record als belastbare Grundlage für Marketing, Vertrieb, Service, Analyse und datengetriebene Entscheidungen.

Datenfusion kann einmalig im Rahmen eines Projekts erfolgen oder dauerhaft automatisiert über Schnittstellen, API-Prozesse oder integriert in udo.

Das bringt Datenfusion:

Eliminating Data Silos Integration of Heterogeneous Data Sources Reducing Redundant Data Storage Creating Consistent Customer or Company Profiles A Better Foundation for Segmentation, Analysis, and Activation Greater transparency between marketing, sales, customer service, and management

Discuss data fusion

A Quick Start to Better Data Quality

DATA QUALITY CHECK

Du möchtest wissen, wie gut Deine Daten wirklich sind? Mit dem Data Quality Check analysiert Capaneo einen Auszug aus Deinem Datenbestand und zeigt Dir konkret, wo Qualitätsprobleme bestehen und welche Optimierungspotenziale vorhanden sind.

Wir prüfen Deine Daten unter anderem auf Struktur, Vollständigkeit, Aktualität, Dubletten, postalische Qualität, Kontaktierbarkeit und Anreicherungspotenzial. Auf dieser Basis erhältst Du ein übersichtliches Reporting mit konkreten Empfehlungen für Bereinigung, Aktualisierung, Fusion oder Anreicherung.

Der Data Quality Check eignet sich besonders als Einstieg vor CRM-Projekten, Kampagnen, Systemwechseln, Datenmigrationen, Analytics-Initiativen oder der Einführung automatisierter Datenprozesse.

Der Data Quality Check beinhaltet:

Analysis of a defined dataset or database extract Review of Structure, Completeness, and Quality Identification of duplicates, errors, and gaps Assessment of Remediation and Enrichment Potential Results report with specific recommendations for action Consulting from data and analytics experts

Request a Data Quality Check

Start with transparency. Scale flexibly.

Datenqualität muss zu Deinem Datenbestand, Deinen Systemen und Deinem Ziel passen. Deshalb richten sich Aufwand und Abrechnung nach Umfang, Frequenz und technischer Umsetzung.

Möglich sind einmalige Bereinigungen, regelmäßige Batch-Prozesse, API-basierte Echtzeitprüfungen oder die dauerhafte Integration in udo.

Request a Quote

Discuss objectives

Together, we’ll determine which data you’d like to improve, which systems are affected, and what your primary goal is—for example, CRM cleanup, campaign preparation, data migration, duplicate checking, API validation, or udo integration.

Check the database and requirements

We consider data volume, sources, formats, desired validation steps, technical integration, and data protection requirements. Based on this, we recommend the most suitable approach: server upload, API, a regular process, or udo.

Discuss requirements

Receive a quote and begin implementation

You’ll receive a no-obligation quote based on your requirements. We’ll then begin cleaning, validating, merging, or integrating your data—whether as a one-time process, on a regular basis, in real time, or directly in udo.

Get Started Now

Possible models:

Costs from a few cents per test
Monthly or annual quotas
One-time cleanup via a secure server upload
Regular data maintenance at defined intervals
API Usage for Real-Time Validation
Flat-rate hosting fee plus per-record billing
Integration into udo as an ongoing data quality process

Learn more about our Data Quality Management API here

Did you know?

udo automatically merges and cleans your data

udo is the data intelligence platform with AI agents for marketing and sales. The platform connects data sources, cleans and structures data, adds relevant attributes, and turns it into a usable foundation for analysis, segmentation, campaign management, and AI-powered processes.

This way, data quality isn’t just implemented as a one-time project, but is permanently integrated into your data-driven processes. udo creates a protected, enriched, and compliance-secure database on which udo’s proprietary AI agents can work productively—without sensitive raw data being fed directly and uncontrolled into an LLM.

With udo, you can:

Centralize data source connections
Automatically Clean and Structure Data
Enrich and Analyze Datasets
Better Understand and Segment Target Audiences
Preparing and Managing Data-Driven Campaigns
Deploying AI Agents Based on a Reliable Data Set

LEARN MORE ABOUT UDO

Click here to go to the next step 2: “DATA RECOVERY”.

Would you like to know more? We look forward to your inquiry.

Fülle einfach das Formular mit Deinen Daten und Deinem Anliegen aus. Wir melden uns umgehend bei Dir. Alternativ kannst Du auch direkt einen Termin via Calendly buchen.

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