DATA QUALITY
DATA CLEANING
DATA FUSION
analytics, and AI applications
Poor-quality data slows down processes, analyses, and decision-making
Data from CRM systems, online stores, sales, service, forms, campaigns, and external sources is often fragmented, outdated, or inconsistent. This leads to duplicate entries, data silos, inaccurate analyses, and unreliable automation.
Capaneo organizes this data into a consistent structure: verified, cleaned, standardized, updated, and consolidated. This creates a secure and usable database for marketing, sales, analytics, and AI-powered processes.
Data Quality in a Nutshell
Whether it’s CRM maintenance, data enrichment, campaigns, analytics, or the udo data intelligence platform: Every data-driven application is only as good as the data it’s based on. Capaneo checks, cleans, standardizes, validates, and merges your data. This creates a reliable foundation for operational processes, strategic decisions, and effective customer communication.
1. Data Cleaning
We verify, correct, and update addresses, contact information, and master data—both domestically and internationally.
2. Data Fusion
We combine data from various sources and formats into a unified, usable database.
3. Data Quality Check
We analyze the quality of your data and identify specific areas where data cleansing, updating, or enrichment is recommended.
Benefits of Good Data Quality
Clean, well-structured data improves processes, decision-making, campaigns, and AI applications.
What we clean up and validate
Capaneo helps you systematically review, clean, standardize, and consolidate your data.
We standardize notation, field logic, data formats, and structures. This makes data more comparable, machine-readable, and usable.
We verify mailing addresses, correct errors, and update outdated information—to improve deliverability and reduce wastage.
We validate digital contact channels so that we can reach leads, existing customers, and target audiences more reliably.
We identify duplicate records—even when there are variations in spelling, typos, or incomplete information.
We compile relevant information from various sources into a clear, consistent customer or company profile.
We check data sets against relevant exclusion and risk lists to better ensure compliance and quality requirements.
We supplement location data for regional analyses, catchment areas, land-use planning, and local campaign management.
If necessary, we’ll supplement your data with company, consumer, geographic, structural, or target audience characteristics
Data quality made to measure
Server upload
Ideal for one-time data cleansups, reactivations, CRM projects, system migrations, or large-scale campaigns. You provide your data via a secure transfer; we verify, clean, and return the optimized database to you.
real-time maintenance via API
Ideal for ongoing processes, lead capture, CRM maintenance, forms, or digital applications. Data is validated, standardized, and cleaned as it is entered or processed.
integrated in udo
Ideal if you want data quality to be a permanent part of your data intelligence processes. In udo, data sources are connected, data is cleaned, enriched, and analyzed, and made available for use by marketing, sales, and AI agents.
More details about our data quality services
Please select a topic:
DATA CLEANSING
Data is constantly changing: companies relocate, contact persons change, phone numbers become invalid, email addresses change, streets are renamed, or records are created multiple times. In addition, errors arise from manual entries, imports, system changes, or differing data entry logic.
Capaneo cleans and standardizes your data sets so they can be reliably used in day-to-day business operations. We verify addresses, contact information, and master data; correct errors; identify duplicates; and standardize different spellings into a consistent format.
The result is a database that is easier to maintain, easier to analyze, and can be used more efficiently for campaigns, sales, service, and automation.
Typical use cases:
DATA FUSION
Many companies have valuable customer data—but this data is often scattered across CRM, ERP, e-commerce platforms, marketing automation, service systems, forms, campaign lists, or external sources. This results in data silos, inconsistent profiles, conflicting information, and a lack of a reliable, comprehensive view.
Capaneo consolidates data from various sources and formats. In the process, data is harmonized, cleaned, duplicates are identified, and relevant information is aggregated into a consistent profile. This results in a unique “golden record” that serves as a reliable foundation for marketing, sales, service, analysis, and data-driven decisions.
Data fusion can be performed once as part of a project or on an ongoing, automated basis via interfaces, API processes, or integrated into udo.
Here’s what data fusion offers:
DATA QUALITY CHECK
Want to know how good your data really is? With the Data Quality Check, Capaneo analyzes a sample of your data and shows you exactly where quality issues exist and where there is room for improvement.
We check your data for, among other things, structure, completeness, timeliness, duplicates, mailing quality, contactability, and enrichment potential. Based on this, you’ll receive a clear report with specific recommendations for cleaning, updating, merging, or enriching your data.
The Data Quality Check is particularly well-suited as a first step before CRM projects, campaigns, system changes, data migrations, analytics initiatives, or the implementation of automated data processes.
The Data Quality Check contains:
Possible models:
- Costs from a few cents per test
- Monthly or annual quotas
- One-time cleanup via a secure server upload
- Regular data maintenance at defined intervals
- API Usage for Real-Time Validation
- Flat-rate hosting fee plus per-record billing
- Integration into udo as an ongoing data quality process
udo automatically merges and cleans your data
udo is the data intelligence platform with AI agents for marketing and sales. The platform connects data sources, cleans and structures data, adds relevant attributes, and turns it into a usable foundation for analysis, segmentation, campaign management, and AI-powered processes.
This way, data quality isn’t just implemented as a one-time project, but is permanently integrated into your data-driven processes. udo creates a protected, enriched, and compliance-secure database on which udo’s proprietary AI agents can work productively—without sensitive raw data being fed directly and uncontrolled into an LLM.
With udo, you can:
- Centralize data source connections
- Automatically clean and structure data
- Enrich and analyze datasets
- Better understand and segment target audiences
- Preparing and managing data-driven campaigns
- Deploying AI agents based on a reliable data set
