Then Capaneo is the right place for you.
If you have been searching for Schober, Schober Information Group, Schober addresses, Schober data quality or Schober target groups, you have come to the right place.
The well-known data and marketing services from Schober can now be found under the Capaneo brand.
Capaneo supports you in the use of data for marketing and sales – from the database to analysis and segmentation to activation with campaigns and AI agents.
Capaneo is the new brand of the Schober Information Group
Schober Information Group becomes Capaneo: Schober Information Group Deutschland GmbH has been operating under the name Capaneo since December 2025. We are thus continuing our many years of data expertise under a new brand and consistently developing our value proposition: from high-quality data, analyses and campaigns to a modern data intelligence platform “udo” with AI agents for marketing and sales.
For our customers, partners and interested parties, the change of name means that the familiar services relating to addresses, data quality, data enrichment, target groups, analyses and data-driven campaigns will remain the same. At the same time, the offering will be strategically expanded under Capaneo – in particular with udo, our data intelligence platform with AI agents.
Why the change of name?
The Schober brand has stood for data, target groups, addresses and direct marketing expertise for decades. However, the demands placed on modern marketing and sales have changed dramatically.
Companies today don’t just need data. They need a reliable, structured and compliance-compliant basis for deriving specific insights, campaigns, target groups and sales activities from data.
This is exactly what Capaneo stands for.
The new name stands for the further development of Schober into a provider of data intelligence, data activation and AI-supported processes. Capaneo combines Schober’s proven data expertise with modern analysis methods, intelligent orchestration and AI agents that provide productive support for marketing and sales.
What remains the same?
Even under the Capaneo name, Schober’s core strengths will be retained:
- Many years of experience with data for marketing and sales
- High-quality B2B and B2C data
- Data cleansing and data enrichment
- Target group analyses and potential analyses
- Campaign support and data-based activation
- Advice on data quality, data protection and sales use
- Personal contacts and individual project support
Customers who previously worked with Schober can now find their familiar contacts, services and data services under the Capaneo brand.
What’s new under Capaneo?
With Capaneo, we are further developing our offering in a targeted manner. The focus is no longer just on the provision of data, but on the intelligent use of data along the entire value chain in marketing and sales.
New and more in focus:
- a prepared and analyzed database for operational decisions
- Data intelligence for marketing and sales processes
- AI agents that work on a controlled database
- Automated analysis, segmentation and activation processes
- Better connection of data, campaigns, CRM and sales
- Support for the productive use of AI in the company
The key difference: Capaneo ensures that AI agents do not work with sensitive company data in an uncontrolled manner. Instead, a structured, verified and compliance-compliant database is created first, on which AI agents can be used productively.
Capaneo: data expertise, analyses and campaigns from a single source
Capaneo supports companies in making strategic and operational use of data. Our offering combines data, technology and consulting.
Capaneo offers high-quality data solutions for marketing and sales. This includes B2B addresses, B2C addresses, target group information, company data and additional features for segmentation and targeting.
Data is only of value if it is up-to-date, complete and correct. Capaneo supports companies in checking and cleansing existing databases – also internationally.
Data is the basis for decisions. The broader the data basis, the more valid the decisions. Capaneo has a unique data universe and enriches existing data with relevant additional information. This allows companies to get even more out of their data.
Capaneo analyzes customer, market and target group data to make potentials visible. This creates a better basis for decision-making for marketing, sales and management.
Capaneo supports the planning and implementation of data-based campaigns. The aim is to reach the right target groups with relevant messages via suitable channels.
With udo, Capaneo is expanding traditional data services to include AI-supported processes. The platform enables the intelligent use of data for analysis, control and activation.
Who is Capaneo relevant for?
Capaneo is aimed at companies that want to manage marketing and sales in a more data-based, efficient and intelligent way. Capaneo is particularly relevant for:
Capaneo is suitable for companies that want to turn data into more than just lists, reports or individual campaigns. The aim is to create a reliable database from which concrete findings, better decisions and effective activities can be made.
Why Capaneo is more than just a new name
The change of name from Schober to Capaneo is more than just a change of brand. It describes the strategic development of our company.
Schober was strong in data, addresses, target groups and direct marketing. Capaneo continues this expertise and expands it to include data intelligence, AI agents and intelligent activation.
This is our response to a key development in the market: companies want to use AI, but they need a trustworthy, secure and professionally prepared database.
Capaneo creates precisely this basis.
Our services at a glance
Frequently asked questions about the change of name from Schober to Capaneo
Is Capaneo the same company as Schober?
Capaneo is the new brand of Schober Information Group Deutschland GmbH. The company has been operating under the name Capaneo since December 2025. The familiar services relating to data, addresses, analyses and campaigns will be continued and expanded under the new brand.
Why did Schober become Capaneo?
The change of name reflects the strategic development of the company. Capaneo not only stands for data, but also for data intelligence, AI-supported processes and data-based activation in marketing and sales.
The new brand name sends out a deliberate signal. It is a neologism from:
- Capacity – making data usable on a large scale
- Capability – developing intelligence from data
- Neo – renewal, progress and the future
What happens to the previous Schober services?
The existing services will be retained. These include data solutions, addresses, data cleansing, data enrichment, target group analyses, potential analyses and campaign support.
What’s new at Capaneo?
What is new is the stronger focus on data intelligence and AI agents. With udo, Capaneo offers a platform that prepares and analyzes data and makes it usable for marketing and sales processes.
What is udo?
udo is the data intelligence platform with AI agents from Capaneo. The platform supports companies in cleansing, enriching and analyzing data and deriving specific activities for marketing and sales from it.
Does Capaneo continue to work with B2B and B2C data?
Yes. Capaneo continues to offer solutions for B2B and B2C data, target groups, addresses, data quality and data-based campaigns.
Is Capaneo GDPR compliant?
Capaneo attaches great importance to data protection, compliance and the responsible use of data. The aim is to provide companies with a secure and resilient basis for data-based marketing and sales processes.
What does “Capaneo formerly Schober” mean?
“Capaneo formerly Schober” means that the former Schober Information Group now operates under the name Capaneo. The brand has been further developed, while the data expertise and many well-known services have been retained.