AI in marketing

Game changer or own goal?

Legally compliant AI use & data management using the example of TVB Stuttgart – and what SMEs can learn from it.

An exciting presentation by Martin Brahm, Managing Director of Capaneo GmbH, at the “MARKETING AUTOMATION TRENDS 2026” of the Marketing BΓΆrse.

Have fun … and don’t forget to turn on the sound πŸ˜‰

 

AI in marketing

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How SMEs can work with udo …

… CRM, sales and marketing digitized.

Get to know udo – the next generation customer data platform from Schober – in a short video and find out what makes udo so unique.

 

udo video

 

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udo = universal data orchestration:
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Acquiring new customers across all channels

Stage 4: Campaigns

In a short video, we show you how you can use our unique data universe for your new customer acquisition across all channels – B2B and B2C!

 

Video data quality

 

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Answers to all your questions

Stage 3: Data analysis

In a short video, we show you how we recognize relevant patterns in your data and give you answers to all your questions about your customers, target groups and untapped potential!

 

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Want to know more than just the purchase history?

Stage 2: Data enrichment

In a short video, we show you how enriching additional information from our data universe provides you with valuable customer insights. Finally get to know your customers!

 

Video data enrichment

 

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Clean data is the basis for your success in sales & marketing

Stage 1: Data fusion & data cleansing

In a short video, we show you why correct data is so important and how we can help you get your database under control.

 

Video data quality

 

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Target group-specific and directly activatable

Global B2B data for your growth

Do you want to grow? At home or abroad?

Then you need more than just data!

They need precision, depth and relevance.

 

Find out everything about our international B2B data in the video. Company addresses from the market leader.

 

Video Digital Transformation

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Turning point in sales

With the CDP+ from data strategy to automation

Presentation by Martin Brahm at the digital conference “Marketing Automation Trends 2024” on 14.11.2023

 

Three key points from the presentation are:

  • What is the “plus” behind the CDP+ and what makes it different
  • How to acquire new customers directly from the CDP+
  • How to increase inventory turnover and reduce process costs with CDP+

 

Have fun … and don’t forget to turn on the sound πŸ˜‰

 

Video Digital Transformation

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Dream trio

Personalization, Value Based Selling & Customer Journey Analytics

The digital conference “Personalization Trends 2021” at the end of June once again showed the marketers’ hard struggle for personalization. Schober expert Katrin Meier-Mwangai provides the solution in her conference contribution “Dream Trio PVC: Personalization, Value Based Selling and Customer Journey Analytics”! Whether it’s target group segmentation, testing strategies or other approaches, “personalization gives the addressee valuable recommendations and added value for themselves personally.” And for that, companies need multidimensional customer interaction with udo. If you want to know how thought leaders significantly increase deal opportunities, customer loyalty and sales, you can find out in this video.

Have fun … and don’t forget to turn on the sound πŸ˜‰

 

Video personalization

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ALWAYS UP TO DATE

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Discover a world full of knowledge and opportunities!
To take your business to a new level, our newsletter will give you

  • up-to-the-minute insights
  • groundbreaking trends
  • exclusive content and
  • access to valuable discount promotions

 

Register now and experience how data and digitalization go hand in hand for your success.

A head start through universal data orchestration

Opportunities & challenges of the digital transformation

Lecture by Dr. Stefan Schulte and Martin Brahm as part of: iBusiness Virtual Congress Fair on 12.10.2021

Have fun … and don’t forget to turn on the sound πŸ˜‰

 

Video Digital Transformation

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