DATA CLEANSING & DATA FUSION
Clean and correct database
By cleansing and merging data from different sources, you can make your database usable for marketing and sales. However, important information is quickly stored in different data silos in an inconsistent format and gradually becomes outdated.
Data is our business – for more than 75 years. We merge and cleanse your data. This gives you a standardized database for all subsequent activities – whether enrichment with valuable additional information, analyses or a clean customer approach.
What we clean up and validate
Data quality made to measure
Server upload
Ideal for promotions, reactivation or CRM projects. Data upload in batch mode, manually once or regularly automated.
real-time maintenance via API
Validation and cleansing automatically in real time – e.g. for lead capture, CRM maintenance or new customer acquisition.
integrated in udo
All data quality processes are fully automated in the udo.
Data quality increases your success
Data quality is not a luxury, but a competitive factor that creates added value at all levels of a company – from strategy to customer interaction.
YOUR ADVANTAGES:
Better basis for decision-making:
Reliable data enables well-founded strategic and operational decisions.
Risks can be assessed more precisely and opportunities exploited in a more targeted manner.
More efficient processes:
Fewer incorrect or duplicate data records reduce manual effort.
Automations run more smoothly, workflows are more stable.
Higher customer satisfaction:
Clean data ensures a personalized, relevant customer approach.
Error-free contact data prevents wastage and disgruntled customers.
More successful marketing & sales:
target groups are identified and addressed more precisely.
Conversion rates increase, campaigns are more targeted and cost-efficient.
Cost savings:
Reduction of returns, incorrect deliveries and inefficient campaigns.
Fewer correction efforts and support requests due to incorrect data.
Better analyses and forecasts:
Analytical models and AI require consistent, complete data for valid results.
Forecasts, scoring models and dashboards become more meaningful.
Regulatory security:
Compliance with data protection requirements (e.g. GDPR) is made easier.
Audit-proof data storage is ensured.
Increased competitiveness:
Companies with a clean database react faster and act more precisely in the market.
Data quality is becoming a strategic asset in data-driven business models.
Greater trust internally and externally:
data as a “single source of truth” creates clarity between departments.
Partners and customers appreciate transparency and reliability in collaboration.
More details? Please choose your topic:
DATA CLEANSING
In a business world where customer data is constantly changing, we offer you comprehensive data cleansing for your business or consumer addresses. Every year, for example, more than 8% of all companies move, change their name or close down. In the private address sector, the changes even amount to 30% per year.
Capaneo helps you keep your ERP, CRM, mail system and dialer clean. We check your data, correct, cleanse and update it for an optimal address database – nationally and internationally.
On the one hand, outdated master data leads to incorrect analysis interpretations and evaluations of all kinds. On the other hand, high-quality address material makes a significant contribution to the success of sales-supporting direct marketing campaigns. Whether automatically generated address lists or manually entered data – high sources of error and a lack of up-to-dateness quickly lead to outdated or duplicate data records. Sources of error can arise, for example, due to relocation or closure of a business, street renaming, changes to place names, deaths, changes of position in companies, staff turnover or simply a classic typing error.
Every incorrect address and return reduces the effect and efficiency of your marketing or sales campaigns.
Every day, address data reaches your company via numerous channels – by phone, e-mail, mail or online – and duplicates (i.e., double or multiple redundant data records) are created again and again. Thus, duplicates usually multiply unrecognized in your business applications and cause both annoyance for the recipient and additional work for your company. In a well-maintained CRM system, experience has shown that around 5% of addresses are contained twice or more than once. Depending on the age and maintenance of the data sets, this can quickly reach 30%. Analyses carried out on the basis of poor or redundant data lead to incorrect strategic decisions. This results in wrong decisions when selecting the target group, which means that the campaign will probably not bring the desired success.
The efficient solution to this problem is professional data cleansing including elimination of identified duplicates. By combining phonetic search, fuzzy search and error-tolerant search, Capaneo’s data cleansing guarantees the highest quality – nationally and internationally.
We offer you our professional address management automatically or per batch (one-off) – e.g. before a system change, a large campaign or in the individually desired cycle.
DATA FUSION
Would you like to have your customer master data in one place and seamlessly connect it from different sources? Then data merging (data fusion) is the solution. Whether you are a small business or a large enterprise, merging your data from different sources and formats is the key to a unified 360° customer view.
Our intelligent data management services break down your data silos by permanently merging, cleansing and, if necessary, enriching data from different sources and formats. With data integration, even heterogeneous data sets can be effortlessly prepared and optimized for demanding marketing goals.
Why is a consistent database useful? It is the basic requirement for a better understanding of the customer, the derivation of cross- and up-selling potentials or optimization of customer service or adherence to compliance requirements.
We want to convince you.
Let’s find out together how we can help your company with our decades of data expertise.
DATA QUALITY CHECK
Data is the most valuable trivial thing in the world, until lack of maintenance becomes a problem. Benefit from our decades of expertise in the field of data quality and get an in-depth overview of how you can use your CRM data more effectively.
With our Data Quality Check , we identify potential weaknesses and show you how you can improve the quality of your data (business or private customers) and keep it up to date. Based on an extract from your customer database, we check your data for up-to-dateness and completeness in the Data Quality Check. A detailed and clear report shows you appropriate recommendations for cleansing or enrichment from our extensive Capaneo database.
During optimization, we first analyse, structure and standardize the data, compare address components with reference data, correct them if necessary or enrich them with additional information from our Capaneo data universe. Customized data quality is our claim and has been the focus at Capaneo (formerly Schober) for over 75 years.
Try our address cleansing services now to ensure your data is always reliable, accurate and up-to-date.
A data quality check includes, among other things:
This is how you start your data cleansing:
Discuss objectives
With almost 80 years of experience in handling sensitive data, we will be happy to advise you on your options. In order to achieve the best result for you, we need to know your objectives. Let’s talk!
Receive offer
After clarifying your individual requirements (database, number of sources, objectives, etc.), you will immediately receive a non-binding offer for data cleansing, interface or udo license.
Taking data to a new level
Depending on whether you opt for real-time, regular or one-off data cleansing, you will be given access to our API, the udo platform or our secure transfer server for the data transfer.
udo automatically merges and cleans your data
udo is the only AI agent with its own data that takes marketing and sales to the next level.
You can connect as many data sources as you like to udo. When you upload your data to your private udo Data Cloud, it is automatically cleansed. And not only that! All other necessary steps for successful digitization of marketing and sales are naturally integrated – from data enrichment and analysis with valuable customer insights to automated existing customer communication.
Unique highlight:
Based on the insights in udo, you transfer your target groups to the integrated Capaneo data and thus control your new customer acquisition directly from udo across all channels!
