DATA ENRICHMENT
Expand your database
With the data enrichment of current additional information from the Capaneo data universe (formerly Schober Information Group), you create the conditions for a valuable qualification of your address database.
Increase the effectiveness of your marketing strategy with this unbeatable database. After all, successful marketing depends largely on in-depth knowledge of your target group and gives your company a decisive competitive advantage.
For successful marketing, selective analyses and a professional customer approach, companies should know their customers very well – also and especially beyond their purchase history.
Whether customers, prospects or website visitors – enrich your data with additional information from all areas of life (private addresses) or business areas (company addresses) for a 360-degree perspective on your customers.
The Capaneo data universe
Benefit from the enrichment of billions of additional descriptive characteristics from our Capaneo data universe with 58 million private addresses. Expand your database with interesting features such as consumer behavior or socio-demographics as well as additional information from two unique proprietary surveys: The Capaneo Single House Assessment (formerly Schober) and Germany’s largest household survey, the Lifestyle Market Analysis and Consumer Survey. The so-called Capaneo Home Segments give you an insight into the diversity of our billions of features with a wide variety of characteristics.
Enriching your database with valuable additional information from Capaneo also gives you a decisive competitive advantage in the business customer sector, as you massively expand your analysis base.
- 5.5 million management decision-makers: managing directors, board members, owners, etc.
- Over 1 million second-level decision makers in marketing, HR, sales, finance, legal, security and more.
- Unique, up-to-date, verified by phone.
- 6,500 detailed industries with extensive additional information such as sales and employee numbers, vehicle fleet, advertising activity, geo-coordinates, building information, technology usage, and much more.
We enrich your customer master data with additional geographical information (spatial structures) and external market data (e.g. socio-demographic structures) in order to expand your basis for important business decisions.
Both for B2B (business-to-business) or B2C (business-to-consumer): Link our geographical features with your customer and address data for successful location planning, target group analyses, potential and competition analyses, micro-geographical market segmentation as well as service and sales optimization.
The data assignment can be done for a single house, a street section, a street, a district or for a complete town. The geomarketing information can be enriched via interface directly when entering the address or conveniently added to large databases via a one-time upload.
In order to be able to enrich as much data as possible, we always recommend that the data be subjected to data cleansing in advance. Feel free to contact us.
udo automatically enriches your data
udo is the only AI agent with its own data that takes marketing and sales to the next level.
udo has an integrated data universe from which your data is automatically enriched. This gives you unique insights into your customer and prospect data at the touch of a button. And not only that! All other necessary steps for the successful digitalization of marketing and sales are of course integrated – from data consolidation (data fusion) and cleansing to analysis and automated communication with existing customers, including detailed campaign suggestions and content.
Unique highlight:
Based on the insights in udo, you transfer your target groups to the integrated Capaneo data and thus control your new customer acquisition directly from udo across all channels!
Never again worry about outdated, incomplete or inconclusive CRM data records!
