Schober Information Group (Schober), a leading provider of high-quality B2B and B2C data in the DACH region, is entering into a strategic partnership with Decentriq to enable privacy-compliant data collaboration for marketing and media applications in the DACH markets.

Stuttgart/Zurich, October 23, 2025 – Thanks to this partnership, Schober’s extensive offline and online target group data – with over 60 million verified profiles – is available for the first time for collaboration in Decentriq’s privacy-compliant Clean Rooms. Brands, agencies and publishers can securely use Schober’s data for audience enrichment, activation and measurement while ensuring full GDPR compliance.

A tradition of trustworthy and privacy-compliant data
Schober was founded in 1947 and has made a name for itself as one of the most established data partners in the DACH region. With over 6,000 customers from industries such as retail, consumer goods, finance and automotive, the company offers comprehensive and continuously updated data that meets the highest standards of transparency and data protection.

Schober’s data universe includes millions of verified B2C profiles, detailed B2B target group segments and customer-specific target groups based on verified offline and digital sources. All data is collected and processed in full compliance with European data protection laws and regularly audited by independent bodies.

Connecting offline and online insights through privacy technology
By joining the Decentriq network, Schober is expanding the pool of privacy-compliant data available to advertisers and agencies. The ability to link offline consumer information with digital identifiers and mobile data enables brands to bridge the gap between physical and digital touchpoints and realize more effective, data-driven campaigns.

“With Schober’s extensive experience and vast data universe, we strengthen our mission to support the industry in secure and privacy-compliant data collaboration,” said Sylwia Iwanejko-Sajewska, Country Manager Germany at Decentriq. “Together, we enable brands to gain deeper insights while fully safeguarding privacy.”

Fostering collaboration between brands, publishers and data partners
This partnership underscores the growing strength of the Decentriq network as a hub connecting brands, publishers and data providers. With Schober’s data now available for collaboration in Decentriq’s secure Clean Rooms, companies will gain access to better media and data offerings to improve precision targeting, measurement and customer understanding as part of a privacy-centric approach.

“By joining the Decentriq network, we are helping brands to utilize the full potential of their first-party data responsibly and effectively,” said Martin Brahm, Managing Director of Schober.

About Decentriq

Since 2019, the founders and a growing team across Europe have built Decentriq, the “Switzerland of data” – a neutral platform where organizations in media, healthcare and other data-driven industries can securely share and analyze data without sharing it. Decentriq supports data collaboration in the most privacy- and compliance-sensitive industries worldwide – including media, healthcare, finance and the public sector.

About the Schober Information Group

Founded in 1947, Schober Information Group is a pioneer in data-driven marketing and one of the most established data partners in the DACH region. With more than 6,000 customers and over 60 million data records, Schober offers GDPR-compliant solutions for data enrichment, target group segmentation and customer targeting across all industries.