Schober and digitalAudience combine data expertise and reach – for precise targeting in programmatic, social and retail media.
Schober’s deterministic B2B and B2C target groups are now available via digitalAudience for programmatic, social and retail media campaigns.
Stuttgart / Amsterdam, October 22, 2025 – Schober Information Group (as of December 1, 2025 Capaneo GmbH) has entered into a strategic partnership with Dutch data and technology provider digitalAudience, enabling the activation of Schober’s high-value, consent-based B2B and B2C audience segments on programmatic, social media and retail media platforms.
This collaboration enables brands, agencies and publishers to use deterministic, GDPR-compliant audience data to improve the reach, relevance and performance of digital campaigns. By combining high-quality targeting segments with seamless activation capabilities, the partnership enables effective, privacy-focused marketing implementation – especially in the German market.
The most important advantages for buyers and partners include
- Verified target group segments for maximum data accuracy
- Broad B2C and B2B coverage across industries and consumer profiles
- Consent-based targeting in accordance with the GDPR and TTDSG regulations
- Activation with just a few clicks
- Monetization support for publishers and retail media networks through privacy-compliant data enrichment and target group expansion
“With this partnership, we are opening up direct, programmatic access to our premium target group data – scalable, reliable and fully compliant with data protection regulations. The combination of digitalAudience’s technology and Schober’s data expertise sets new standards for targeted digital communication in the B2B and B2C sectors.“
– Sylvia Türcke, Managing Director Schober Information Group
The collaboration not only empowers advertisers, but also helps publishers and retail media networks tap into new revenue streams by monetizing their first-party data in a compliant and effective way. digitalAudience’s technology connects these partners with Schober’s high-value, deterministic audience segments, enabling them to develop scalable, privacy-focused targeting solutions and maximize the value of their inventory.
With over 75 years of experience in data-driven marketing, Schober Information Group is one of the leading providers of address and target group data in Europe. Highly selectable segments include consumer demographics, company profiles, industry classifications, decision maker roles, buying signals and communication behavior – all based on verified consent and regular updates.
As of today, advertisers, publishers and retail media partners can activate Schober target group segments directly via digitalAudience and integrate them seamlessly into their programmatic, social and retail media campaigns.
About digitalAudience
digitalAudience is a leading European platform for data-driven audience activation. It enables advertisers, agencies, publishers and retail media networks to collaborate on high-quality, privacy-focused data across programmatic and social channels – ensuring GDPR compliance, transparency and new data monetization opportunities.