Schober becomes an official partner of the European League of Football
The European League of Football (ELF) is pushing ahead with its digital marketing strategy, relying on the expertise of Schober Information Group Deutschland GmbH. As a new business partner, Schober is supporting the league with innovative solutions in the field of data-based multi-channel marketing – particularly in the implementation and use of new interfaces for even more targeted fan communication.
With decades of experience in dialogue marketing, Schober helps ELF to reach relevant target groups even more precisely across all channels – from newsletters and social media to highly personalized campaigns. A particular focus is on the intelligent networking of marketing, sales and CRM systems.
“The European League of Football stands for dynamism, growth and a young, digitally savvy target group. We look forward to working with Schober to further expand data-driven approaches and take the fan experience to the next level,” says ELF CEO Zeljko Karajica.
Schober CEO Martin Brahm also emphasizes: “The ELF is an exciting example of how sport and digital innovation can come together. Our solutions help to link data intelligently, identify potential and address fans in a personalized way – efficiently and in compliance with GDPR.”
udo – the only AI agent with data
One highlight of the collaboration: ELF will also be relying on udo, Schober’s AI agent, in future.
udo is unique because it not only provides AI functionalities, but also has data expertise. This takes marketing and sales to a whole new level:
- Knowledge database & LLM mesh: bundles information and makes it usable in real time.
- Reliability & precision: Provides results based on verified data, not just probabilities.
- Increased efficiency: Optimizes communication and sales processes through automation and intelligent interfaces.
A win for the fans and the league
The partnership with Schober underlines ELF’s ambition to set new standards in sports marketing. Thanks to data-driven strategies, powerful technologies and the support of udo, the fan experience will become even more personal, digital and efficient.