Who we are.

At Capaneo (formerly Schober Information Group), we combine decades of experience with state-of-the-art technology to make our clients more successful in marketing and sales. With our specially developed 4-step model – the Brahm’s Staircase – we deliver clear, measurable results and help companies to systematically tap into their target groups in B2B and B2C.

FROM THE DATA BASIS TO MARKET SUCCESS – THIS IS HOW BRAHM’S STAIRCASE WORKS:

It all starts with Stage 1: data quality. After all, reliable decisions can only be made with clean, up-to-date and consistent customer data. Incorrect or incomplete information quickly leads to wastage, incorrect analyses and inefficient measures. That’s why we attach particular importance to cleansing and merging your databases – whether from CRM, web store or ERP system.

Stage 2: Data enrichment builds on this. Here we supplement your first-party data with valuable external information from the Capaneo data universe – e.g. industry information, company size or technologies used in the business environment as well as socio-demographic and interest information in the consumer environment. These additional features open up completely new possibilities for target group segmentation and qualification – for greater relevance and significantly better results.

With this comprehensive database Level 3: Analysis & AI becomes really powerful. Our tools rely on modern machine learning models and provide you with accurate insights – for example on purchase probabilities, cross-selling and upselling potential or churn risks. This makes your sales and marketing strategy data-based, forward-looking and highly individualized.

Finally follows Stage 4: Campaign control – the targeted playout of your messages. At the right time, via the right channel and tailored to each individual target group. Whether by email, post or via digital platforms: You reach your customers where they are open – and with content that really resonates.

AN INNOVATIVE SOLUTION FOR DIGITAL DISTRIBUTION AND MARKETING:
udo 1.0

With udo we have developed a platform that bundles all four stages and has the Capaneo data universe in its belly as a decisive competitive advantage. udo is tailored to the needs of medium-sized companies: simple, efficient and immediately deployable – without any complex IT projects.

udo brings together your (customer) data from various sources, cleanses and standardizes it, supplements missing information from the Capaneo data universe and enables intelligent analyses based on this. This gives you a complete 360° view of your customers and prospects.

Based on this data, udo automatically controls your marketing and sales measures – personalized, cross-channel and AI-supported. Whether email, post or digital campaigns: udo ensures that the right message reaches the right people at the right time.

The best thing about it is that hundreds of systems can be connected directly via ready-made connectors – from CRM and email marketing to event or lead tools. This means that udo can be used immediately – without long implementation phases or high IT costs. Perfect for companies that want to start and grow quickly, especially in the SME sector.

The decisive advantage of udo is the integrated data universe. Because only by combining first-party data from your company with third-party data from Capaneo (over 70 million B2B and B2C) is a powerful basis for real AI and machine learning created – and therefore for intelligent, future-proof marketing.

THE ONLY AI AGENT WITH ITS OWN DATA:
udo 2.0

udo has always been a powerful tool. But udo has now evolved into an AI agent.

Of course, udo still has all the advantages of its 1.0 version. But instead of interpreting your analyses yourself and deriving suitable measures for better campaigns, udo now does this for you as an AI agent.
udo is your virtual employee. He is a data expert, analyst and marketing manager in one, who does everything for you completely automatically.