Who we are.

Schober became Capaneo.
Contact with management and sales.

About Capaneo

We make data intelligently usable for marketing and sales.

Capaneo is a data intelligence company for marketing and sales. We bring together data from different sources, cleanse and enrich it, analyze potential and translate findings into effective communication.

With udo, we offer a data intelligence platform with AI agents that works on a prepared, analyzed and enriched database – not directly on sensitive business data in the LLM. This results in reliable insights, more precise target groups and measurable impact.

CAPANEO IN ONE SENTENCE:

Capaneo is a data intelligence company for marketing and sales with its own data universe, four data-driven performance levels and the AI agent platform udo.

What Capaneo stands for

From the database to effective application

Our services follow a clear logic: only when data is clean, structured and enriched can reliable analyses and effective campaigns be created. This logic also forms the basis of udoour data intelligence platform with AI agents.

Our four performance levels:

 

1. data cleansing & fusion

We create a reliable database. To do this, we merge data sources, clean up inventories, update information and ensure consistent, usable data structures.

 

2. data enrichment

We supplement first-party data with relevant additional features from the Capaneo data universe. This results in more precise target groups, better segmentation and greater relevance in marketing and sales.

 

3. target group analyses & AI

We turn data into actionable insights. Analyses, models and AI help us to better understand patterns, signals, potential and target groups and derive better decisions from them.

 

4. campaigns & orchestration

We translate data and insights into effective communication. This results in campaigns and sales measures that reach target groups more precisely via suitable channels and reduce wastage.

udo = universal data orchestration

Data intelligence platform with AI agents

With udo , Capaneo bundles database, enrichment, analysis and activation in one platform. udo combines data from different sources, enriches it with features from the Capaneo data universe and uses it to analyze target groups, signals and potential. The AI agents use this prepared basis to develop campaign ideas, create content and research suitable contacts. This is how AI can be used productively in marketing and sales.

 

The key difference: sensitive business data does not flow directly into an LLM. Instead, the AI agents work on a prepared, analyzed and enriched intelligence basis. This creates the basis for productive AI use with a high level of data sovereignty and compliance security. In addition, udo draws on its own data universe for targeted new customer acquisition.

USP Statement

What makes Capaneo special

Our USP is the combination of our own platform, our own data universe and high data quality – for AI-supported applications on a resilient, compliance-compliant data intelligence basis.

What we work with

1 udo. 75 years of experience. Millions of …
Our numbers

6.000
satisfied customers
35
terabytes of data that are continuously processed
4.6 million
Company addresses with billions of features
50
highly motivated employees
70 million
Private addresses with billions of features
8
different nationalities in the team
27
long-term partner companies
Tradition meets data intelligence

Schober became Capaneo

Capaneo combines decades of data expertise with modern platform and AI logic. Schober became Capaneo – with a clear focus on data-driven solutions for marketing, sales and productive AI applications.

 

2025
On December 1, 2025, the management successfully completed the transformation process by changing the name of Schober Information Group Deutschland to Capaneo GmbH.
2021
Peter Ambrus, Martin Brahm and Sylvia Türcke are new owners of Schober Information Group Deutschland GmbH after successful management buyout
2020
With the launch of “udo”, an innovative marketing solution, Schober is digitizing its entire portfolio
2018
Data collection Mobile movement data (geofencing); move to new company building in Leinfelden-Echterdingen (near Stuttgart Airport)
2013
After the death of his father, Ulrich Schober takes over the management of the company
1996 until 2012
Schober conducts lifestyle consumer surveys with up to 1,500 different pieces of information on all areas of life
1989
Creation of a new database for B2B and also B2C, taking into account the new German states
1986 until today
House evaluation: initially manual inspection of 21 million houses by more than 1,400 employees (today electronic evaluation e.g. satellite images)
End of 60s
Print shop with high-speed presses; Schober is the first company to offer full service with target group analysis, direct marketing strategies, mail service and success monitoring
1956
Klaus Schober joins the company; he left his mark on the company until his death in 2013
1947
Foundation of the “Stuttgarter Adressenbüro” by Erwin Schober (12sqm, 3 employees); collection of company data on punched cards
We are looking for support

Become part of the Capaneo team

We are always on the lookout for bright minds, dedicated doers, creative innovators, experienced professionals and young guns. Are you a data scientist, IT specialist, project manager, sales manager or career changer?

Just take a look at our careers page – we look forward to getting to know you!

Questions and answers about Capaneo

FAQ

What is Capaneo?

Capaneo is a data intelligence company for marketing and sales. The company supports companies in cleansing, enriching and analyzing data and translating it into effective campaigns and sales measures.

What does Capaneo actually do?

Capaneo combines a data universe, data quality, data enrichment, target group analyses, campaigns and AI-supported applications to create holistic solutions. Companies can use individual services or integrate all four levels.

What is udo von Capaneo?

udo is Capaneo’s data intelligence platform with AI agents for marketing and sales. The platform combines and cleanses data from various sources, enriches it with features from the Capaneo data universe and uses it to analyze target groups, signals and potential. On this basis, the AI agents develop campaign ideas, create content and research suitable contacts.

What is the advantage of udo?

The decisive advantage of udo is that the AI agents do not work directly on sensitive business data in an LLM, but on a prepared, analyzed and enriched database. In this way, udo combines data intelligence, marketing data, AI agents and compliance security in one platform. As a data intelligence platform, udo combines AI agents with its own integrated data universe.

What services does Capaneo offer?

Capaneo essentially offers four central performance levels: Data cleansing & fusion, data enrichment, target group analysis & AI and campaigns & orchestration. These services can be used on a modular basis or bundled in udo.

The comprehensive Capaneo data universe provides features for data enrichment or complete data sets for offline and online campaigns.

Data cleansing and data enrichment can also be conveniently requested via an interface so that the added value runs directly into your own systems via API.

What makes Capaneo different?

Capaneo combines its own data universe, high data quality and its own platform for data intelligence and AI agents. On the udo website, this is described as a unique selling point with its own marketing data.

Contact

Would you like to get to know us? We look forward to hearing from you.

Simply fill in the form with your details and your request. We will get back to you as soon as possible. Alternatively, you can also make an appointment directly via Calendly.

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