Stuttgart, December 1, 2025 – Schober Information Group Deutschland GmbH is now operating under the name Capaneo GmbH. The brand change stands for consistent further development – from a veteran of German direct marketing with almost 80 years of expertise to an innovative, AI-supported technology partner for data-driven marketing.

“Following the major AI development of “udo” as a multi-agent system for sales and marketing, the new company name Capaneo sums up the way we see ourselves,” explains Managing Director Sylvia Türcke. “We combine data expertise with technological excellence to create real added value for data-driven marketing – from the database to analysis and activation. Our new name stands for this combination of experience, innovative strength and future orientation.”

Technology, data and AI: a new era begins

The data remains at the heart of the company. It is merged, cleansed, enriched and made available via the company’s own udo solution – the only AI agent with direct access to high-quality marketing data. This is the first time Capaneo has combined artificial intelligence, data expertise and technology to create a powerful ecosystem for modern marketing. Private data clouds and indirect LLM access ensure data sovereignty and efficiency – making udo fully compliant with data protection regulations.

What udo actually does: udo is a database manager, data analyst and marketing manager in one. He brings together data from various sources, analyzes customer data and sales opportunities and creates personas. On this basis, he develops specific campaign ideas in terms of channel, content and tonality and, if desired, implements them automatically (e.g. via API to an email tool or social media accounts).

“udo is more than just a CDP, analysis tool or AI solution – it is the intelligent mediator between data, systems and people. We use it to put data-based marketing intelligence to practical use,” continues Sylvia Türcke.

New brand identity

With the new Capaneo brand, the company is underlining its innovative strength, its future orientation and its clear positioning in the market: as a partner for intelligent, scalable and sustainable marketing solutions.

Capaneo is a neologism made up of “Capacity”, “Capability” and “Neo”:

• Capacity stands for the ability to harness data on a large scale and achieve impact.
• Capability describes the ability to develop intelligent, AI-supported solutions from data.
• Neo symbolizes renewal, change and the future.

Capaneo stands for the dawn of a new age of data-driven technology – and for the promise of actively shaping the marketing world of tomorrow.

HIGHLIGHT: Capaneo has a special offer to mark the change of name: Anyone who wants to make better use of their data and make it “AI-ready” will benefit from a free AI audit until January 31, 2026. If you are interested, please get in touch using the keyword “AI audit” via the contact form below or at info@capaneo.de .

You’ll be amazed at what’s in your data …