Capaneo uses polygonal geofences to analyze how many people spent time in defined areas – for example around events, trade fair areas, branches or promotional areas. Different zones such as Outer, Middle and Inner Fence make it clear how many visitors were only in the vicinity and how many actually came to the relevant core area.

Possible evaluations:
Total frequency – Frequency by day and time – Heatmap – Zone comparison – Event comparison – Location comparison

Benefits:
Better budget planning, reliable event evaluation, more efficient personnel planning, more concrete ROI analysis.

Frequency alone does not explain which target groups are reached. Aggregated profile analyses allow visitor structures to be better understood – for example according to areas of origin, residential environment, consumer affinities, lifestyle indicators or relevant behavioral patterns.

Possible evaluations:
Homebase analysis – visitor profile – comparison with reference groups – target group segments – lookalike potentials

Benefits:
Better product range decisions, more relevant communication, more precise media and campaign planning.

Catchment area analyses show which regions actually contribute to a location. This makes it easier to evaluate branch areas, sales radii, regional advertising areas and location overlaps.

Possible evaluations:
Catchment area map – postcode/cell potential – location comparison – cannibalization analysis – regional target group distribution

Benefits:
Better branch management, less wastage, more precise regional sales and marketing measures.

Relevant target groups don’t just move around your own locations. They visit competitors, sports facilities, leisure locations, shopping centers, mobility hubs or other points of interest. Capaneo makes these environments analyzable and shows where additional target group potentials arise.

Possible POIs:
Competition locations – sports facilities – fitness studios – swimming pools – climbing and bike parks – tennis and padel halls – shopping areas – leisure and event spaces – and much more

Benefits:
Recognize new target group sources, evaluate competitive environments, plan local campaigns better.

The combination of mobility indicators, target group characteristics, competitive pressure and existing market coverage reveals regions where potential has not yet been fully exploited. This results in prioritized lists and maps for expansion, sales expansion or local activation.

Possible evaluations:
White spot map – market potential score – competition overlay – existing customer comparison – location recommendation – regional prioritization

Benefits:
Data-based expansion decisions, better resource allocation, clearer priorities for sales and marketing.

Specific measures can be developed from geo-analyses: local media selections, regional direct marketing campaigns, digital targeting, location communication or visitor effect measurement. Depending on the project setup, analysis, target group formation and activation can be combined.

Possible evaluations and measures:
Local target group selection – regional campaign planning – visit effect measurement – control group logic – lookalike approaches – retargeting-related activation with a suitable setup

Benefits:
Less wastage, more precise targeting, better measurability of local marketing measures.