Insurance industry
automates marketing & sales

A reliable database is the basis for all successful marketing and sales activities. udo cleanses your data and consolidates it from any source. This gives you a cleansed and consolidated marketing database (data lake) with a 360° view of your customers and prospects.

udo’s integrated data universe with billions of attributes provides you with incomparable customer insights. Customers from your industry use customer lifetime value or customer segment analyses, for example. udo already has a large number of valuable analyses, but we are happy to tailor analyses to your specific needs.

Use the full power of the Capaneo data universe with over 70 million pieces of data. Based on your existing customers, udo finds your untapped potential, which you can address directly and precisely across all channels.

Use udo to automate your general communication with existing customers (e.g. greetings, app downloads, birthday greetings, general insurance information) in order to stay in constant contact with your customers. A churn forecast integrated into udo helps you to take timely measures to ensure that your customers remain your customers.

Life circumstances change over time and so do insurance needs. Based on AI-based predictions, udo activates your customers in good time for a new insurance policy by automatically suggesting the next best insurance policy based on their respective life situation. As soon as the defined conditions (in terms of content, time or analytics) are met, udo sends the appropriate communication to encourage customers to take out the next policy.

Just leave the customer reactivation to udo. He will send your communication with individualized content so that former customers find their way back to you.